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Tabitha James Kraan - Why storytelling works for the natural cosmetics industry

At Sustainability & Naturals in Cosmetics 2018, Tabitha James-Kraan and Dennes James-Kraan shared their presentation on why stortytelling works for the natural cosmetics industry. The presentation featured information on:

- Why as natural brands we have stories to tell?
- How to deliver your passion directly to the consumer through story telling
- The power of social media to extend the reach of your story