NATRUE

Sustainability & Naturals in Cosmetics Media Partners

NATRUE is a Brussels-based international non-profit association established in 2007 by the sector’s pioneers to protect and promote authentic natural and organic cosmetics.

As a voice for the sector, NATRUE uniquely holds a privileged seat on the European Commission’s Cosmetics Working Group to advocate and address all regulations impacting natural and organic cosmetics ingredients, products and claims; thereby ensuring the continuity of premium irreplaceable raw materials and that products matches consumer expectations.

To combat greenwashing NATRUE sets a high quality international private standard represented by its Label, which to-date has over 5800 certified products covering more than 240 brands in 30 countries worldwide”