Practical Session: Why we should all embrace 'Raw Inventions'

Friday 1 June, 08:30 – 09:15 - Practical session:
Creating Sustainable Beauty – Why we should all embrace more Raw Inventions
Hosted by Jo Chidley, Beauty Kitchen

Taking place as the first session of the day on Friday 1 June, this session will be practical, experiential and customised by you! Have some fun with abundant ingredients and become another ‘Raw Inventor’. As the focus on ingredients is growing in the industry, there is a need to understand what exactly goes into our beauty products: from understanding the consumer’s knowledge, and what ingredients brands should be looking out for, through those cosmetics ingredients they might want to think about avoiding.

In recent years with the global mega trends of craft, personalisation and sustainability DIY Beauty is making a comeback, being disruptive & creating a category. But is it still niche irrelevant tinkering or is it set to change the Beauty industry and market?

Come along & create your own personalised product that could be Cradle to Cradle standard, Jo will guide you through the key ingredients, packaging & marketing to your final product. No need to bring anything with you just a curious mind.

In this workshop you will find out the key trends on embracing DIY beauty:

  • Growing consumer awareness of sustainability in their beauty products
  • New Trends in DIY Beauty ingredients, packaging and how it is marketed
  • The impact DIY Beauty is having right now on the crowded & saturated beauty market
  • The projection for the DIY Beauty category in a saturated marketplace

The session is free to attend for all delegates at the conference and will take place in the main conference room at the beginning of day two.