2020 Advisory Board

Smithers are collaborating with thought-leaders from across the Cosmetics industry to put together the 2020 Sustainability & Naturals in Cosmetics programme.

  • Jo Chidley

    The 'Flounder' Beauty Kitchen

    Jo Chidley is the ‘Flounder’ of Beauty Kitchen, which creates natural, effective beauty products.

    Jo is a Chemist, Herbal Botanist, beekeeper and natural beauty products lover and is committed that Beauty Kitchen 100% makes a difference, from ensuring all products, not just the ingredients are sustainable as possible.

    • United Kingdom
  • Mark Evans

    European Commercial Director INOLEX

    Mark Evans is the European Commercial Director at Inolex. After studying Biochemistry at the University of Kent (Canterbury), Mark joined the Organics division of Henkel (subsequently rebranded as Cognis and in-turn purchased by BASF) in 1999 as a Technical Service Chemist. This role was his introduction to personal care formulating, covering the basics of emulsion chemistry and surfactant systems. At Cognis, Mark specialised in the development of cold process liquid emulsion concentrates (PIT technology), formulating new concentrates that are commercially available today. After five years in the laboratory Mark moved to a technical sales role at UK distributor, Aston Chemicals. There his personal care knowledge extended further, covering the technical aspects of nearly every application of raw materials (including skin care, hair care, sun care, colour cosmetics, AP/Deo, baby care, naturals and actives). In 2009 Mark moved to Inolex as Sales Manager North Europe, progressing to his current role of European Commercial Director. His knowledge of the personal care industry and formulating experience are an ideal match for the forward thinking and innovative raw material manufacturer, Inolex.

  • Sven Gehrig

    Member of Cosmetic Safety and Information WALA Heilmittel GmbH (Dr. Hauschka Cosmetics)

    Sven Gehrig studied Food Chemistry at the Karlsruher Institut für Technologie (KIT), which ended after a practical year at the CVUA (Chemical and Veterinary Investigation Agency) Karlsruhe in a degree as “Staatl. gepr. Lebensmittelchemiker” (State Certified Food Chemist). After different internships and Jobs – amongst other in the European Parliament and the Baden-Wuerttemberg State Bureau of Investigation – he now works in the field of Cosmetic Safety and Information at WALA Heilmittel GmbH for Dr. Hauschka Cosmetics. He is a member of the working group “Cosmetics” of the german Food Chemical Society and of the impartial scientific committee of NATRUE.

    • Germany
  • Jan Kuśmirek

    Director and NPD Consultant Genera Consultancy ltd., Elemis & Fragrant Earth International

    Jan Kuśmirek has had a varied career associated with Green Issues. He was Marketing Manager at the Soil Association, introducing the symbol scheme to cosmetic and health products. Campaigns have included acid rain, whole milk, water pollution and bio degradability. As an agricultural Co-Ordinator and manager in both industrial plastics and with a major co-operative he gained an understanding of livestock farming and horticulture introducing a number of novel practices.

    He trained as a Naturopath and Medical herbalist and his practice led him to specialise in skin conditions. His use of natural and naturally derived material led him to the creation of quasi medical products and eventually cosmetic design in association with Alban Muller International. The Origins brand was created followed by the ground breaking  Elemis brand, Nude Skincare and through his Genera Consultancy many other projects followed.

    The Fragrant Earth Company was founded by him to bring some reality and ethics into the supply chain of aromatic and natural materials. Knowing the extraction industry enabled his specialist company to find niche markets for artisan and organic production. Today the Company is a driving force in aromatherapy, natural perfumery and in creative orthodox fragrance serving a variety of sectors.

    • United Kingdom
  • Rachel Rowntree

    Director of Marketing & Strategy Inovia International

    Working within the beauty & cosmetics industry I work with companies to analyse their product range, design sales & marketing strategies and then ensure they can implement them to achieve growth. I specialise in understanding the consumer and what makes them say yes at the point of purchase as well as knowing the retailer and their specific aims, then I bring them together to create successful brands.

    • United Kingdom