The natural and organic concepts are major trends for different categories of products. More and more consumers shown interest on “non chemical” ingredients and products, widely (but doubtfully) perceived as safer. Cosmetics are not an exception.
While in agriculture and food these concepts are regulated, in categories such as cosmetics there are no harmonized standards. Having no specific rules, a plethora of logos and allegations have appeared in the market.
The interest of consumers continues but there are increasingly aware of inconsistencies between them. This leads to a lack of consumer confidence in the category.
For this reason, the International Standards Organization has created the guidelines: ISO 16128-1 to define terms related to cosmetic ingredients, and ISO 16128-2 to establish a framework for calculating the content of ingredients and products.
ISO 16128 (Parts 1 &2) “Guidelines on technical definitions and criteria for natural and organic cosmetic ingredients and products” are the first and only international, voluntary standard specific to natural and organic cosmetics and their ingredients.
The guidelines were developed with a view toward harmonization within the cosmetics market, and through consensus-based approach, by experts who represent an array of stakeholder interests. It will promote transparency and accountability within the natural and organic cosmetic market.
The objectives of the ISO standard are simple: promote transparency of ingredient and product content, provide consumers the consistency necessary to make informed choices, allow companies to innovate, and respond to demands for harmonization between markets.