2018 Advisory Board

  • Clara Le Berre

    Senior technology chemist in colour and skincare ORIFLAME COSMETICS

    Clara Le Berre is Senior Technology chemist at Oriflame - Ireland. She graduated of ISIPCA– France in 2011. For the past 6 years, she has held a variety of product development and formulation roles in colour cosmetic and skincare with a specific focus on new technologies and new formats. She has a high interest for sustainability and eco design applied to cosmetics.

    • United Kingdom
  • Jan Kusmirek

    NPD Consultant Genera and Fragrant Earth (Elemis Ltd, Nude Skincare and Kanebo)

    Jan Kusmirek has had a varied career associated with Green Issues. He was Marketing Manager at the Soil Association, introducing the symbol scheme to cosmetic and health products. Campaigns have included acid rain, whole milk, water pollution and bio degradability. As an agricultural Co-Ordinator and manager in both industrial plastics and with a major co-operative he gained an understanding of livestock farming and horticulture introducing a number of novel practices.

    He trained as a Naturopath and Medical herbalist and his practice led him to specialise in skin conditions. His use of natural and naturally derived material led him to the creation of quasi medical products and eventually cosmetic design in association with Alban Muller International. The Origins brand was created followed by the ground breaking  Elemis brand, Nude Skincare and through his Genera Consultancy many other projects followed.

    The Fragrant Earth Company was founded by him to bring some reality and ethics into the supply chain of aromatic and natural materials. Knowing the extraction industry enabled his specialist company to find niche markets for artisan and organic production. Today the Company is a driving force in aromatherapy, natural perfumery and in creative orthodox fragrance serving a variety of sectors.

    • United Kingdom
  • Francis Blake

    Chief Advisor COSMOS-standard AISBL

    After graduating with an Agricultural and Forest Sciences degree from Oxford University, Francis set up and ran for 10 years his own organic farm and fresh produce wholesale business in Somerset, where he still lives – the farmyard is now converted into 18 small business units. 

    He wrote Organic Farming and Growing – a Guide to Management (Crowood Press) and founded the Organic Advisory Service in conjunction with Elm Farm Research Centre, serving as an advisor for 2 years. 

    In 1986 he joined Soil Association Certification as managing director. After 14 years, he moved into the parent charity as Soil Association standards director, responsible for all the organisation’s organic standards, including launching its Health & Beauty Standards in 2002.  In 2010, he took a step back, becoming (part time) policy advisor, and finally retired from the Soil Association in 2017.

    Francis was the founding president of the IFOAM EU Regional Group (International Federation of Organic Agriculture Movements) since its formation in 2000 until 2009, and similarly of the COSMOS-standard AISBL from 2010 until October 2017.  He remains involved as chief advisor to COSMOS.   

    He is married to an acupuncturist and his hobbies include gardening, beekeeping, walking, learning the mandolin and he holds a black belt in Ki Aikido.

    • United Kingdom
  • Jo Chidley

    The 'Flounder' Beauty Kitchen

    Jo Chidley is the ‘Flounder’ of Beauty Kitchen, which creates natural, effective beauty products.

    Jo is a Chemist, Herbal Botanist, beekeeper and natural beauty products lover and is committed that Beauty Kitchen 100% makes a difference, from ensuring all products, not just the ingredients are sustainable as possible.

    • United Kingdom
  • Tabitha James-Kraan

    Founder & CEO Tabitha James-Kraan - High Performance . Hair Organics

    I was born into an “Organic” home, when organic just meant growing your own pesticide free vegetables and rearing livestock, a big change from the 21st Century!

    From a young age all I wanted to be was a hair artist. Determined to be the best, I fully immersed myself into training with the brightest talents of the time, most notably Vidal Sassoon and neighbouring London academies, absorbing as much information as possible.

     I opened my first salon in 1993, setting out to create a salon with a city feel that catered for the needs of the entrepreneurs and pioneers living in the area.  I did this with the help of the Princes youth business trust; they were a wonderful support towards getting my ideas of the ground.

    In 1999 Tabitha James Kraan brand underwent a complete reinvention. From salon hair care, to recyclable and sustainable hardware, I remodelled my practices to reflect my new outlook.

    • United Kingdom
  • Dr Barbara Olioso

    Managing Director The Green Chemist Consultancy

    Dr Barbara Olioso is a doctor of chemistry from Venice University in Italy. She combines scientific background with a passion for botanicals and sustainability applied to cosmetics.

    She has been formulating natural and organic cosmetics since 1999, developing skincare and haircare for SMEs, and international spa brands. She also gives presentations and teaches about sustainability, natural preservation and Cosmos.

    She is on the Pure Beauty Awards Judging Panel and a university lecturer at Sunderland University.



    • United Kingdom
  • Dr Mark Smith

    Director General NATRUE

    Running of NATRUE, lead role in all political, regulatory and scientific affairs of the association - advocacy, research and label.

    Mark graduated with M.Chem (Hons.) degree in chemistry and an interdisciplinary Ph.D. between chemistry and genetics. Before joining NATRUE in June 2014, he extended his research career with two positions covering biotechnology (Leeds, UK) and the biomedical/pharmaceutical sector (Montréal, Canada). Mark is a British national who has more than five years' experience in Scientific Management, and during the last ten years, he has been involved in the successful coordination of strategic and collaborative interdisciplinary projects via academic departmental and international research. Mark became Director in July 2016.

    • Belgium